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The Media, the President, and Public Opinion: A Longitudinal Analysis of the Drug Issue, 1984-1991
Hardcover
Series: Routledge Communication
General ReferenceWriting InstructionAddiction & Recovery
ISBN13: 9780805816891
Publisher: Routledge
Published: Oct 1 1995
Pages: 134
Weight: 0.85
Height: 0.57 Width: 6.22 Depth: 9.26
Language: English
* How did the president structure public relations interpretations and presentations of issue and event information over time?
* What were the interactions of the drug-issue agendas, the president's public relations agendas, the media, and the public, while controlling the policy agenda and a real-world measure of the severity of the drug problem?
* How did the relationships of these agendas differ during the Reagan and Bush presidencies? These questions were addressed with detailed content analyses of the media agenda over time, the presidential public relations agenda over time, and a multivariate ARIMA analysis of the time series agendas. No previous studies to date have addressed and modeled these agendas simultaneously with ARIMA modeling methods.
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The Media, the President, and Public Opinion: A Longitudinal Analysis of the Drug Issue, 1984-1991
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