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McLuhan in Reverse: His General Theory of Media (GToM)
Paperback
Series: Understanding Media Ecology, Book 8
ISBN13: 9781433182464
Publisher: Peter Lang Inc Intl Academic P
Published: Jun 23 2021
Pages: 146
Weight: 0.50
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.
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