Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing of Telecom Services

Marketing of Telecom Services

Rao, K. R. Mohana

Hardcover

General Education

ISBN10: 8183567185
ISBN13: 9788183567183
Publisher: Discovery Publishing House (India)
Published: Apr 1 2011
Pages: 312
Weight: 1.29
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
Telecommunications brought many changes in the country ranging from industrial growth to enhancement of quality life of the people. Particularly after the entry of mobile telephony the growth of this sector is substantial. It could penetrate into rural areas and influence the lifestyles of rural India. The fixed line services though facing some problems due to the trend towards mobile, its role in the development can not be over emphasized. This book is based on a research work on fixed line telecom services. The book presents the organizational system of BSNL, its marketing approach and performance. It also presents the opinion of consumers as well as employees of the organization on the functionalities of the company and the place of fixed line service in the changing business scenario on the basis of an empirical study. This book is useful for the students of commerce, economics and management, researchers and the executives of telecom industry.

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