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Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy
Hardcover
Series: Routledge Studies in International Business and the World Ec, Book 47
ISBN13: 9780789001412
Publisher: Routledge
Published: Apr 1 2009
Pages: 144
Weight: 0.70
Height: 0.50 Width: 6.10 Depth: 9.10
Language: English
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
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