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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Paperback

EconomicsInvesting & FinanceManagement

ISBN10: 1349448400
ISBN13: 9781349448401
Publisher: Springer Nature
Published: Sep 20 2013
Pages: 259
Weight: 0.72
Height: 0.59 Width: 5.50 Depth: 8.50
Language: English
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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