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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Hardcover

Business GeneralInvesting & FinanceManagement

ISBN10: 113728191X
ISBN13: 9781137281913
Publisher: Springer Nature
Published: Sep 20 2013
Pages: 259
Weight: 1.14
Height: 0.90 Width: 5.60 Depth: 8.50
Language: English
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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