Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Male and Female representation in advertising

Male and Female representation in advertising

Koronakou, Manto

Paperback

General Sociology

ISBN10: 6206773116
ISBN13: 9786206773115
Publisher: Scholars' Press
Published: Jul 29 2024
Pages: 104
Weight: 0.36
Height: 0.25 Width: 6.00 Depth: 9.00
Language: English
The present dissertation examines the representation of both genders (male & female) in commercials. In the era we live, where many of the stereotypes are being collapsed, we will examine how men and women are being represented in advertising from 1985 till the present and to what degree they are often illustrated stereotypically. We will also explore some of the most famous theories that are related to this issue, such as Feminism and the Feminist Media Theory forms of toxic masculinity, and moreover how family is represented in adverts. Our case study will be the representation of both sexes in the advertisements of the famous fashion house Dolce & Gabbana. We will study if men and women are represented in a stereotypical way and whether this portrayal is part of the culture of the Italian lifestyle. In this dissertation, the methods we are going to use are literature review for the theoretical background and semiotics for the analysis of the adverts of Dolce & Gabbana, based on advertising campaigns and videos. Based on the visual, audio, gestural and linguistic content of these ads we will come to our conclusion.

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