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Rappresentazione maschile e femminile nella pubblicitÃ
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ISBN10: 6208028752
ISBN13: 9786208028756
Publisher: Edizioni Sapienza
Published: Aug 30 2024
Pages: 112
Weight: 0.39
Height: 0.27 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208028756
Publisher: Edizioni Sapienza
Published: Aug 30 2024
Pages: 112
Weight: 0.39
Height: 0.27 Width: 6.00 Depth: 9.00
Language: Italian
La presente dissertazione esamina la rappresentazione di entrambi i generi (maschile e femminile) nelle pubblicità . Nell'epoca in cui viviamo, in cui molti stereotipi stanno crollando, esamineremo come uomini e donne sono stati rappresentati nella pubblicità dal 1985 a oggi e in che misura sono spesso illustrati in modo stereotipato. Esploreremo anche alcune delle teorie più famose legate a questo tema, come il femminismo e la Feminist Media Theory, le forme di mascolinità tossica, e inoltre come viene rappresentata la famiglia nelle pubblicità . Il nostro caso di studio sarà la rappresentazione di entrambi i sessi nelle pubblicità della famosa casa di moda Dolce & Gabbana. Studieremo se uomini e donne sono rappresentati in modo stereotipato e se questa rappresentazione fa parte della cultura dello stile di vita italiano. In questa tesi, i metodi che utilizzeremo sono la revisione della letteratura per lo sfondo teorico e la semiotica per l'analisi delle pubblicità di Dolce & Gabbana, basata su campagne pubblicitarie e video. Sulla base dei contenuti visivi, sonori, gestuali e linguistici di queste pubblicità arriveremo alle nostre conclusioni.
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