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Représentation des hommes et des femmes dans la publicité
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ISBN10: 6208028744
ISBN13: 9786208028749
Publisher: Editions Notre Savoir
Published: Aug 30 2024
Pages: 116
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208028749
Publisher: Editions Notre Savoir
Published: Aug 30 2024
Pages: 116
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: French
La présente thèse examine la représentation des deux sexes (masculin et féminin) dans les publicités. À notre époque, où de nombreux stéréotypes s'effondrent, nous examinerons comment les hommes et les femmes sont représentés dans la publicité de 1985 à aujourd'hui et dans quelle mesure ils sont souvent illustrés de manière stéréotypée. Nous explorerons également certaines des théories les plus célèbres liées à cette question, telles que le féminisme et les formes de masculinité toxique de la théorie féministe des médias, ainsi que la manière dont la famille est représentée dans les publicités. Notre étude de cas portera sur la représentation des deux sexes dans les publicités de la célèbre maison de couture Dolce & Gabbana. Nous étudierons si les hommes et les femmes sont représentés de manière stéréotypée et si cette représentation fait partie de la culture du style de vie italien. Dans ce mémoire, les méthodes que nous allons utiliser sont l'analyse documentaire pour le contexte théorique et la sémiotique pour l'analyse des publicités de Dolce & Gabbana, sur la base des campagnes publicitaires et des vidéos. En nous basant sur le contenu visuel, sonore, gestuel et linguistique de ces publicités, nous parviendrons à notre conclusion.
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