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Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Paperback
AccountingBusiness GeneralInvesting & Finance
ISBN13: 9781032510354
Publisher: Routledge
Published: Jan 6 2025
Pages: 322
Weight: 1.00
Height: 0.67 Width: 6.14 Depth: 9.21
Language: English
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.
It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
1 different editions
Also available
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Ziliani, Cristina
Ieva, Marco
Hardcover
Also from
Ziliani, Cristina
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Ziliani, Cristina
Ieva, Marco
Hardcover
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