Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Lettering Journey: Fast. Functional. Fun!

Lettering Journey: Fast. Functional. Fun!

Martinez, Heather Leavitt
Orloff, Avril
Neuland, Guido

Paperback

Business GeneralSelf-HelpTypography & Calligraphy

ISBN10: 0578450550
ISBN13: 9780578450551
Publisher: Heather Leavitt Martinez
Published: Mar 1 2019
Pages: 122
Weight: 0.51
Height: 0.26 Width: 8.50 Depth: 8.50
Language: English

Take an adventure to power up your lettering!
Designed with the visual practitioner in mind, Lettering Journey is a how-to, exemplar book inspired by a cross country road trip and the letters found along the way. This practical guide gives you the freedom to be fast. It includes eight lettering styles that are designed to be learned quickly and used to letter with markers on paper in realtime in front of your client.

Each chapter of Lettering Journey starts with a short story of how the lettering style was inspired, a list of suggested markers to use, the best use of the style (when and where), and attributes of each style. Some styles include a ductus--showing the direction and order of each stroke, written at 100% and in grey so that you can see how the strokes join and cross. Each chapter includes examples by visual practitioners in the field and how they use these styles in their work. The book also includes foundational tips and best practices when lettering.

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