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Listing Presentation Mastery: How to Win More Seller Clients, Handle Every Objection, and Close Listings, with Scripts and Real Numbers for Agents
Paperback
Series: The Property Playbook for Agents
Publisher: Independently Published
Published: Aug 24 2026
Pages: 114
Weight: 0.33
Height: 0.29 Width: 6.00 Depth: 9.00
Language: English
The listing presentation is the single most valuable hour in real estate. Win it and you earn the commission, the buyer leads, and the referrals. Lose it and you walk away with nothing. Listing Presentation Mastery gives you the complete, repeatable system top-producing agents use to turn appointments into signed listings.
Inside you will get:
- A step-by-step presentation structure that builds trust before price
- Word-for-word scripts for the setting call, the pricing conversation, and the close
- A comparative market analysis (CMA) method that holds up under a seller who wants more
- Proven responses to the price objection, the commission objection, and we want to think about it
- How to beat the FSBO and discount-broker pitch with real numbers
- A net sheet that shifts the conversation from fee to net proceeds
- A follow-up cadence that wins delayed listings your competitors abandon
- How to build a referral-based listing business that markets itself
Whether you are a new agent taking your first appointment or a veteran raising a 50 percent close rate to 80, this working manual gives you the preparation, the structure, and the objection handling to win more sellers. Part of The Property Playbook Series.
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