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612-822-4611
Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths

Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths

Paperback

General ReferenceWriting InstructionGeneral Education

ISBN10: 1433124262
ISBN13: 9781433124266
Publisher: Peter Lang Us
Published: Jul 31 2014
Pages: 284
Weight: 0.95
Height: 0.60 Width: 5.90 Depth: 8.80
Language: English
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

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