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Interpreting Consumer Choice: The Behavioural Perspective Model

Interpreting Consumer Choice: The Behavioural Perspective Model

Hardcover

Series: Routledge Interpretive Marketing Research

Investing & FinanceMarketing

ISBN10: 0415477603
ISBN13: 9780415477604
Publisher: Routledge
Published: Aug 19 2009
Pages: 186
Weight: 0.97
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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Investing & Finance