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Interpreting Consumer Choice: The Behavioural Perspective Model

Interpreting Consumer Choice: The Behavioural Perspective Model

Paperback

Series: Routledge Interpretive Marketing Research

Investing & FinanceMarketing

ISBN10: 0415717531
ISBN13: 9780415717533
Publisher: Routledge
Published: Jul 9 2013
Pages: 200
Weight: 0.61
Height: 0.43 Width: 6.00 Depth: 9.00
Language: English
This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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Investing & Finance