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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Paperback
AccountingMarketingGeneral Reference
ISBN13: 9781538176337
Publisher: Rowman & Littlefield Publishers
Published: Jun 22 2023
Pages: 392
Weight: 1.50
Height: 0.81 Width: 7.00 Depth: 10.00
Language: English
With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.
1 different editions
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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