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Facteurs critiques de succès pour l'adoption du commerce électronique dans les zones urbaines du Zimbabwe
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ISBN10: 6208520126
ISBN13: 9786208520120
Publisher: Editions Notre Savoir
Published: Dec 31 2024
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208520120
Publisher: Editions Notre Savoir
Published: Dec 31 2024
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
L'étude a exploré les facteurs critiques qui déterminent l'adoption du commerce électronique dans les zones urbaines du Zimbabwe en prenant comme exemple l'Eco Cash dans la zone urbaine de Bulawayo. L'étude a été motivée par le fait qu'Econet consomme 7 millions de dollars US, soit 80% de son budget marketing, pour 9 millions d'abonnés, mais qu'à ce jour, seuls 2,5 millions d'utilisateurs d'Eco Cash ont été enregistrés sur une période de plus de deux ans, ce qui est bien au-delà de ses attentes, compte tenu de la rigueur de son marketing et de ses promotions du produit. Le chercheur a passé en revue plusieurs documents et a constaté qu'il y avait peu de documents disponibles et de preuves empiriques sur les facteurs critiques de succès de l'adoption du commerce électronique dans le pays, car ce concept est un phénomène nouveau qui gagne en popularité depuis quelques années. 1400 abonnés eco-cash, 400 utilisateurs non eco-cash, 36 facturiers eco-cash et 3 agents eco-cash ont été utilisés comme sujets de recherche. Les techniques de collecte de données utilisées étaient des questionnaires ouverts et fermés, ainsi que des entretiens structurés et semi-structurés. L'étude a adopté une approche méthodologique mixte, à la fois qualitative et quantitative.
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