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Marketing AI: La Guida Strategica: Dati, Strumenti e Strategie Pratiche per Aumentare Clienti e Fatturato con l'IA
Paperback
Publisher: Independently Published
Published: Sep 8 2025
Pages: 182
Weight: 0.55
Height: 0.39 Width: 6.00 Depth: 9.00
Language: Italian
Sentite anche voi quell'ansia sottile ma persistente? L'ansia di investire budget in campagne che non portano risultati, di vedere i costi di acquisizione salire senza controllo, di sentir parlare di Intelligenza Artificiale come di una minaccia incomprensibile o di una promessa che non si sa come afferrare. Non siete soli. Il marketing, come lo conoscevamo, è morto. Il vecchio modello del megafono, basato sull'interruzione e sulla pressione pubblicitaria, si è schiantato contro un muro di rumore assordante e di consumatori scettici.
Smettete di urlare, iniziate a rispondere.
Simone Enea Riccò, leader strategico con oltre 15 anni di esperienza ai vertici del marketing e dell'innovazione digitale per brand globali, ha vissuto questa crisi sul campo. In questo libro, demolisce le vecchie certezze per offrire non l'ennesima lista di tool magici, ma una bussola strategica per navigare la rivoluzione in atto: il metodo La Verità Algoritmica.
Un approccio controintuitivo che vi insegnerà a:
Rifiutare le decisioni basate sull'istinto per abbracciare una cultura fondata sui dati.
Scoprire le verità nascoste nel comportamento dei vostri clienti, trasformandole in crescita misurabile.
Usare l'IA come un esoscheletro cognitivo per potenziare la vostra strategia, non per sostituire la vostra intelligenza.
Marketing AI: La Guida Strategica non è un libro sulla tecnologia. È un libro sul business potenziato dalla tecnologia.
All'interno troverete un percorso completo e un piano d'azione in 5 fasi per:
Mappare il nuovo mercato dell'IA e capire dove si posiziona la vostra azienda.
Gestire la vostra reputazione nell'era degli algoritmi, trasformando il vostro brand in una fonte di verità per l'IA.
Applicare strategie di IA a ogni fase del funnel: dall'Awareness (farsi trovare, non notare) alla Conversione, fino alla Loyalty e all'Advocacy (trasformare i clienti in capitale).
Costruire il vostro AI Marketing Stack in modo intelligente, senza sprecare budget in tecnologie inutili.
Abbandonare le metriche di vanità per misurare ciò che conta davvero: il valore di business.
Creare il team del futuro, sviluppando le competenze umane che diventano più preziose nell'era dell'automazione.
Questo libro è una guida pratica per manager, imprenditori e professionisti del marketing che vogliono smettere di subire il cambiamento e iniziare a governarlo. È un invito a trasformare l'incertezza in vantaggio competitivo e a costruire un marketing più intelligente, più efficace e, in ultima analisi, più umano.
Il futuro non appartiene a chi ha la migliore tecnologia, ma a chi saprà usarla per costruire le relazioni umane più forti. Siete pronti a iniziare il viaggio?
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