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Mappatura del percorso del cliente (CJM)
Paperback
Series: The Italian Collection - La Collezione Italiana, Book 8
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Publisher: Independently Published
Pages: 274
Weight: 0.81
Height: 0.58 Width: 6.00 Depth: 9.00
Language: Italian
Scritto da Musab Qureshi, consulente del Regno Unito (www.musabconsulting.com), questo libro è una guida alle migliori pratiche per la mappatura del percorso del cliente (Customer Journey Mapping, CJM) rivolta a professionisti, consulenti, studenti e leader aziendali che desiderano migliorare l'esperienza del cliente.
Ogni sezione del libro offre una prospettiva e una conoscenza che garantiscono al lettore un enorme beneficio da ogni pagina di questa preziosa pubblicazione.
Un punto di forza di questa seconda edizione è The CJM Playbook, un kit di strumenti pratici che fornisce la metodologia, i modelli, i risultati attesi, i KPI e una guida passo passo per applicare il CJM a progetti reali e contesti aziendali.
ELENCO DEI CAPITOLI:Capitolo 1: Panoramica generale sulla mappatura del percorso del cliente
Capitolo 2: 101 domande e risposte
Capitolo 3: Glossario di 300 termini
Capitolo 4: 100 cose da fare e 50 cose da non fare
Capitolo 5: Il manuale della mappatura del percorso del cliente
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