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Comunicazione e immagine del marchio
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ISBN10: 6630007689
ISBN13: 9786630007688
Publisher: Edizioni Sapienza
Published: May 15 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786630007688
Publisher: Edizioni Sapienza
Published: May 15 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Italian
Questa tesi analizza l'impatto di questa comunicazione sull'immagine del marchio di VE, un'azienda che deve affrontare la concorrenza e la necessità di distinguersi sul mercato. Lo studio mira a valutare l'efficacia della comunicazione esterna di VE, utilizzando un metodo misto che combina approcci qualitativi e quantitativi. I risultati mostrano che VE è riuscita a differenziarsi grazie a una strategia di comunicazione incentrata sulle persone e sul coinvolgimento locale. Co-costruendo le proprie iniziative con i clienti e rispondendo alle loro preoccupazioni quotidiane, l'azienda ha rafforzato la propria credibilità . I clienti apprezzano particolarmente le iniziative ambientali di VE, che contribuiscono a una percezione positiva del marchio. La qualità del servizio, la reattività e l'adattamento alle esigenze specifiche dei clienti sono elementi chiave di questa immagine positiva. La valutazione degli strumenti di comunicazione utilizzati da VE ne ha dimostrato l'efficacia, con indicatori rilevanti per misurare l'impatto delle azioni intraprese.
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