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Communication et Image de Marque
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ISBN10: 620994471X
ISBN13: 9786209944710
Publisher: Editions Universitaires Europeennes
Published: Apr 27 2026
Pages: 116
Weight: 0.36
Height: 0.28 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209944710
Publisher: Editions Universitaires Europeennes
Published: Apr 27 2026
Pages: 116
Weight: 0.36
Height: 0.28 Width: 6.00 Depth: 9.00
Language: French
Ce mémoire s'interroge sur l'impact de cette communication sur l'image de marque de VE, une entreprise confrontée à la concurrence et à la nécessité de se démarquer sur le marché. L'étude vise à évaluer l'efficacité de la communication externe de VE, en adoptant une méthode mixte combinant des approches qualitatives et quantitatives. Les résultats révèlent que VE a réussi à se différencier grâce à une stratégie de communication centrée sur l'humain et l'engagement local. En co-construisant ses initiatives avec les clients et en répondant à leurs préoccupations quotidiennes, l'entreprise a renforcé sa crédibilité. Les clients apprécient particulièrement les initiatives environnementales de VE, qui contribuent à une perception positive de la marque. La qualité des services, la réactivité et l'adaptation aux besoins spécifiques des clients sont des éléments clés de cette image favorable. L'évaluation des outils de communication utilisés par VE a prouvé leur efficacité, avec des indicateurs pertinents permettant de mesurer l'impact des actions menées.
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