Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment

International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment

Morbe, Lukas

Paperback

Series: Handel Und Internationales Marketing Retailing and Internati

EconomicsManagementMarketing

ISBN10: 3658220686
ISBN13: 9783658220686
Publisher: Springer Gabler
Published: May 3 2018
Pages: 165
Weight: 0.51
Height: 0.40 Width: 5.83 Depth: 8.27
Language: English
Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.

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