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Innovation in Services Marketing: Navigating Services Marketing in a Digitally Connected World
Hardcover
Publisher: Notion Press
Published: Oct 17 2024
Pages: 156
Weight: 0.84
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
The book Innovation in Services Marketing by Dr. Shyam Shukla explores the evolving landscape of service industries and how innovation plays a pivotal role in shaping marketing strategies. The author emphasizes the increasing importance of creativity and adaptability in service-based businesses, where traditional marketing tactics often fall short. Through real-life case studies, Dr. Shukla presents actionable insights on the use of technology, customer-centric approaches, and value-driven marketing innovations to achieve competitive advantage. He also addresses the challenges service providers face in a rapidly changing environment, such as the rise of digital platforms and the need for personalized services. With a strong focus on practical applications, the book serves as a valuable resource for marketers, business leaders, and students looking to understand the critical intersection of innovation and marketing in the service sector. Dr. Shukla's work is particularly relevant in today's dynamic and customer-focused business environment.
1 different editions
Also available
Innovation in Services Marketing: Navigating Services Marketing in a Digitally Connected World
Dr Shyam Banshidhar Shukla
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Also from
Dr Shyam Banshidhar Shukla
Innovation in Services Marketing: Navigating Services Marketing in a Digitally Connected World
Dr Shyam Banshidhar Shukla
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