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Information Asymmetry in Online Advertising
Paperback
Series: Routledge Studies in Marketing
ISBN13: 9780367680824
Publisher: Routledge
Published: May 31 2023
Pages: 210
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English
This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.
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