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The Influence of Western Consumerism on Eastern Culture: A Consumer Behaviour Perspective
Hardcover
Series: Routledge Studies in Marketing
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032894850
Publisher: Routledge
Published: Jan 22 2026
Pages: 124
Weight: 0.80
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.
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