Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Impact of Television Advertising on Nepalese Children

Impact of Television Advertising on Nepalese Children

Thapa, Gopal

Paperback

General Education

ISBN13: 9798709329652
Publisher: Independently Published
Published: Feb 14 2021
Pages: 252
Weight: 0.75
Height: 0.53 Width: 5.98 Depth: 9.02
Language: English
This book Impact of Television Advertising on Nepalese Children is my Ph D thesis submitted to Dr. K N Modi University, Jaipur, India. It is pioneer work in Nepalese context. Impact of advertising has become a subject matter of considerable debate whether it is positive or negative in society. The present study is conducted to examine the perception of audiences towards television advertising targeted at children. In fact, the study is based on the perception of matured audiences about the impact of television advertising on immature audiences. The study is conducted in the urban areas of Kathmandu Valley which is considered as the most developed city of Nepal. The study found that the impact of television on Nepalese children is both positive as well as negative. I will be fortunate if my work becomes successful to give value to all stakeholders.

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