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If Then: How the Simulmatics Corporation Invented the Future
Audio Book
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ISBN13: 9781664495678
Publisher: Recorded Books, Inc.
Published: Sep 15 2020
Language: English
From the best-selling author of These Truths, an exhilarating (New York Times Book Review) account of the Cold War origins of our data-mad era.
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this hilarious, scathing, and sobering (David Runciman) account of the origins of predictive analytics and behavioral data science.
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