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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How to Use Advertising to Build Strong Brands

How to Use Advertising to Build Strong Brands

Paperback

AccountingGeneral Drama

ISBN10: 0761912436
ISBN13: 9780761912439
Publisher: Sage Publications, Inc
Published: Jul 13 1999
Pages: 408
Weight: 1.20
Height: 0.82 Width: 6.04 Depth: 9.18
Language: English
Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and brand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.

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