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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Paperback
ISBN13: 9780761912392
Publisher: Sage Publications, Inc
Published: Feb 10 1999
Pages: 560
Weight: 1.64
Height: 1.14 Width: 6.00 Depth: 9.00
Language: English
The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single knowledge bank' of theory and practice for advertising students and professionals.
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