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The History & Psychology of Mass Persuasion

The History & Psychology of Mass Persuasion

Paperback

General Education

ISBN13: 9798305304176
Publisher: Independently Published
Published: Dec 30 2024
Pages: 354
Weight: 1.04
Height: 0.74 Width: 6.00 Depth: 9.00
Language: English

Chapter 1 discusses the evolution of modern man and thence consumer zombies. The next 3 chapters discuss language and learning, conditioning, memory, attitude formation & measurement, and the 'contact hypothesis' of ethnic conflict.

Following chapters discuss religion, war, art, science, industry, education, politics, business, the media, advertising, and economics, showing that in each of these areas we are persuaded or 'brainwashed' into 'buying' some message or product.

Also from

Mohr, G. A.

Also in

General Education