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Handbook of Tourist Behavior: Theory & Practice

Handbook of Tourist Behavior: Theory & Practice

Paperback

Series: Routledge Advances in Tourism

Business GeneralInvesting & FinanceGeneral Sociology

ISBN10: 0415542812
ISBN13: 9780415542814
Publisher: Routledge
Published: Feb 23 2012
Pages: 268
Weight: 0.85
Height: 0.60 Width: 6.00 Depth: 9.00
Language: English

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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