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Handbook of Tourist Behavior: Theory & Practice
Hardcover
Series: Routledge Advances in Tourism
Business GeneralInvesting & FinanceGeneral Sociology
ISBN13: 9780415993609
Publisher: Routledge
Published: Dec 12 2008
Pages: 268
Weight: 1.10
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
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