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Handbook of Media Audiences

Handbook of Media Audiences

Hardcover

Series: Global Handbooks in Media and Communication Research, Book 1

General Sociology

ISBN10: 1405184183
ISBN13: 9781405184182
Publisher: Wiley-Blackwell
Published: May 17 2011
Pages: 562
Weight: 2.60
Height: 1.40 Width: 6.60 Depth: 9.70
Language: English
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

Also from

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Also in

General Sociology