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Zarządzanie wiedzą w szkockim futbolu Perspektywa kibiców
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ISBN10: 620676351X
ISBN13: 9786206763512
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 28 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786206763512
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 28 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Polish
Autor osobiście interesuje się sportem zawodowym, w szczególności pilką nożną. Będąc fanem drużyn sportowych i studiując zarządzanie wiedzą oraz wcześniejsze studia z zakresu marketingu i biznesu, autor uważa polączenie tych obszarów za dobrą okazję do badań. Badania koncentrują się na profesjonalnych klubach szkockiej pilki nożnej, przyglądając się zarządzaniu wiedzą, szczególnie z perspektywy kibiców, badając ich rolę jako zasobów wiedzy dla organizacji. Patrząc na wiele klubów pilkarskich i ich wlaścicieli w Szkocji, w wielu przypadkach wlaściciele są fanami pilki nożnej i kibicowali swojej drużynie, zanim stali się jej wlaścicielami. Takie osoby są prawdopodobnie zasobami wiedzy dla swoich zespolów, ponieważ wiedzą, jak to jest byc kibicem, a więc mają pewne zrozumienie dla rodzaju klientów, jakimi są fani pilki nożnej. Fani pilki nożnej, podobnie jak inni profesjonalni kibice sportowi, są często określani jako fanatycy marki, za którą podążają. Jednak tlumy wykazaly znaczny spadek na przestrzeni lat, a fani znaleźli inne rzeczy do zrobienia, a niektórzy mogą na zawsze stracic zainteresowanie sportem, podczas gdy pozyskiwanie klientów wydaje się miec ograniczony sukces.
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