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La gestione della conoscenza nel calcio scozzese Il punto di vista dei tifosi
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ISBN10: 6206763552
ISBN13: 9786206763550
Publisher: Edizioni Sapienza
Published: Apr 28 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786206763550
Publisher: Edizioni Sapienza
Published: Apr 28 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Italian
L'autore ha un interesse personale per gli sport professionistici, in particolare per il calcio. Essendo stato un tifoso di squadre sportive e grazie allo studio della gestione della conoscenza e a una precedente laurea in marketing e business, l'autore ritiene che collegare queste aree sia una buona opportunità per la ricerca. La ricerca si concentra sui club professionistici del calcio scozzese e analizza la gestione della conoscenza in particolare dal punto di vista dei tifosi, esaminando il loro ruolo come patrimonio di conoscenza per l'organizzazione. Se si considerano molti club calcistici e la loro proprietà in Scozia, in molti casi i proprietari sono appassionati di calcio e hanno tifato per la loro squadra prima di diventarne proprietari. Questi individui sono probabilmente un patrimonio di conoscenza per le loro squadre, perché sanno come ci si sente a essere tifosi e quindi hanno una certa comprensione del tipo di clienti che sono i tifosi di calcio. I tifosi di calcio, come quelli di qualsiasi altro sport professionistico, sono spesso definiti fanatici del marchio che seguono. Tuttavia, nel corso degli anni le folle hanno registrato un calo significativo e i tifosi hanno trovato altre cose da fare e alcuni potrebbero essere persi per sempre per questo sport, mentre l'acquisizione di clienti sembra aver avuto un successo limitato.
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