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Strategisches Leistungsmanagement
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ISBN10: 6209809030
ISBN13: 9786209809033
Publisher: Verlag Unser Wissen
Published: Mar 29 2026
Pages: 168
Weight: 0.51
Height: 0.39 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209809033
Publisher: Verlag Unser Wissen
Published: Mar 29 2026
Pages: 168
Weight: 0.51
Height: 0.39 Width: 6.00 Depth: 9.00
Language: German
Die Bankenbranche gilt als universelle Branche und unterliegt nicht nur in Indien, sondern weltweit einem ständigen Wandel und einer kontinuierlichen Weiterentwicklung. Da es sich um eine volatile Branche handelt, die von jedem bedeutenden Ereignis sowohl auf interner als auch auf externer Ebene beeinflusst wird, waren Prozesse und Innovationen im Hinblick auf die Erweiterung der Dienstleistungen für Kunden und verschiedene Interessengruppen schon immer entscheidend für ihre Existenz, ihr Überleben und ihr Wachstum. Darüber hinaus haben der ständig zunehmende Wettbewerb und Faktoren wie Digitalisierung, Demonetisierung, finanzielle Inklusion, steigende notleidende Kredite und Kreditverzichte, aufstrebende starke Akteure, die von gro en Konzernen unterstützt werden, die Einführung von Zahlungsbanken, Online-Geldbörsen usw. es den bestehenden Akteuren in gewisser Weise erschwert, frei zu agieren. Um mit den Reformen, sich wandelnden Szenarien und Herausforderungen Schritt zu halten, hat der Bankensektor verschiedene strategische Modelle erprobt und übernommen. Ein solches Modell, das weltweit sowohl von privaten als auch von öffentlichen Banken zur Steigerung ihrer Gesamtleistung weithin akzeptiert, übernommen und umgesetzt wurde, ist die Balanced Scorecard, die als sehr umfassendes und beliebtes Instrument zur Leistungsmessung gilt.
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