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Sportmarketing. SWOT-Analyse TSG Hoffenheim, Merchandising, Licensing, Digitalisierung und Sponsoring
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ISBN10: 3346686515
ISBN13: 9783346686510
Publisher: Grin Verlag
Published: Oct 24 2022
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346686510
Publisher: Grin Verlag
Published: Oct 24 2022
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2022 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,0, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Im Folgenden wird eine SWOT-Analyse über die TSG 1899 Hoffenheim durchgeführt. Der Begriff SWOT kommt aus dem Englischen und steht für Strenghts (Stärken), Weaknesses (Schwächen), Oppportunities (Chancen) und Threats (Risiken). Zur Untersuchung des Fu ballbundesligavereins TSG 1899 Hoffenheim stellt die SWOT-Analyse das Ermittlungswerkzeug dar, das einen Überblick über die Stärken und Schwächen sowie Geschäftschancen und Risiken des Unternehmens geben soll. Im nächsten Kapitel geht es um die Erstellung und Verbreitung einer App für einen Mehrspartenverein mit Handball, Leichtathletik und Kindersportschulen. Das letzte Kapitel widmet sich dem Thema Sponsoring.
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