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Wiadomości telewizyjne w zmieniających się Indiach
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ISBN10: 6207828283
ISBN13: 9786207828289
Publisher: Wydawnictwo Nasza Wiedza
Published: May 27 2025
Pages: 196
Weight: 0.59
Height: 0.45 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786207828289
Publisher: Wydawnictwo Nasza Wiedza
Published: May 27 2025
Pages: 196
Weight: 0.59
Height: 0.45 Width: 6.00 Depth: 9.00
Language: Polish
Historia wiadomości telewizyjnych w Indiach jest ściśle powiązana z liberalizacją gospodarki, która nastąpila po ponad czterdziestu latach niepodleglości. Liberalizacja w polączeniu z deregulacją doprowadzila do końca monopolu rządowego na nadawanie wiadomości i wejścia sektora prywatnego. Obecnie Indie mogą pochwalic się ponad 200 kanalami informacyjnymi, co czyni je największym krajem nadawczym wiadomości na świecie. Niniejsze badanie jest jednym z pionierskich, doglębnych i wnikliwych badań, które rzuca szerokie światlo na treśc indyjskich kanalów informacyjnych, podkreślając ich finansowe przetrwanie, oparte glównie na reklamach. W Indiach popularnośc kanalów informacyjnych mierzy się za pomocą wskaźnika oglądalności telewizji (Television Rating Points), który często decyduje o przychodach danego kanalu telewizyjnego. Taka koniecznośc zmusila kanaly telewizyjne do wybierania treści informacyjnych, które mogą przyciągnąc TRP i reklamodawców. Ponieważ reklamodawcy postrzegają Indie przede wszystkim jako rynek miejski, klasy średniej, większośc kanalów zaniedbuje wlaściwą reprezentację i relacjonowanie problemów widzów z obszarów wiejskich. Badanie to jednoznacznie potwierdza pogląd, że o treści indyjskich kanalów informacyjnych decyduje nie tyle wartośc informacyjna, co przyciąganie uwagi widzów.
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