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Notícias televisivas na Índia em mudança
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ISBN10: 6207828240
ISBN13: 9786207828241
Publisher: Edicoes Nosso Conhecimento
Published: May 27 2025
Pages: 200
Weight: 0.60
Height: 0.46 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786207828241
Publisher: Edicoes Nosso Conhecimento
Published: May 27 2025
Pages: 200
Weight: 0.60
Height: 0.46 Width: 6.00 Depth: 9.00
Language: Portuguese
A história das notícias televisivas na Índia está entrelaçada e ligada à liberalização da economia, após mais de quatro décadas de independência. A liberalização, juntamente com a desregulamentação, resultou no fim do monopólio governamental da transmissão de notícias e na entrada do setor privado. Hoje, a Índia se orgulha de ter mais de 200 canais de notícias televisivas, tornando-se o maior país do mundo em transmissão de notícias. Este estudo é uma pesquisa pioneira, aprofundada e penetrante que lança ampla luz sobre o conteúdo dos canais de notícias televisivas indianas, destacando sua sobrevivência financeira, principalmente por meio de anúncios. Na Índia, a popularidade dos canais de notícias televisivas é medida em termos de pontos de audiência televisiva, que muitas vezes determinam a receita que qualquer canal de TV pode receber. Essa compulsão forçou os canais de TV a selecionar conteúdos noticiosos que pudessem atrair TRPs e anunciantes. Como os anunciantes concebem a Índia principalmente como um mercado urbano de classe média, a maioria dos canais negligencia a representação e a cobertura adequadas dos telespectadores rurais e das suas questões. Este estudo também apoia de forma conclusiva a opinião de que, em vez do interesse jornalístico, é a capacidade de atrair a atenção que determina o conteúdo dos canais de notícias da televisão indiana.
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