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Handelsforschung 1995/96: Informationsmanagement Im Handel
Paperback
ISBN13: 9783409135634
Publisher: Springer Nature
Published: Jan 16 1996
Pages: 374
Weight: 1.15
Height: 0.81 Width: 6.00 Depth: 9.00
Language: German
- Scanner-gestütztes Handelsmarketing
- Marktdynamische Informationsvorsprünge
- Personalinformationssysteme im Handel
- Effiziente Kundenpolitik als Problem der Informationspolitik
- Die Relevanz des Kopplungspotentials für den Einzelhandel Verzeichnis: Schwerpunktthema des Jahrbuchs 1995/96 ist das Informationsmanagement im Handel. Renommierte Handelsforscher nehmen zu folgenden Themenkomplexen Stellung: Informationsmanagementsysteme und Handel, Innovationen im Handel durch Informationsmanagement, Informationssysteme für einzelne Funktionen im Handelsunternehmen, Informationsmanagement als Erfolgsfaktor in einzelnen Handelsbranchen.
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