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'Discourse of Renewal' als Krisenkommunikations-strategie
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ISBN10: 3639439511
ISBN13: 9783639439519
Publisher: Blues Kids Of Amer
Published: Sep 11 2012
Pages: 140
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9783639439519
Publisher: Blues Kids Of Amer
Published: Sep 11 2012
Pages: 140
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: German
Krisenkommunikation hat eine nicht zu unterschätzende Wirkung auf die Wahrnehmung und den Verlauf einer Organisationskrise. In diesem Zusammenhang stellt sich die Frage, inwieweit die Krise über eine zukunftsgerichtete Kommunikation in der Wahrnehmung eher überwunden werden kann. Der 'Discourse of Renewal' (Seeger & Ulmer, 2002) beschreibt eine effektive Organisationsrhetorik, die sich auf zukünftige Veränderungsprozesse der Organisation bezieht und die Krise als einen positiven Wendepunkt für die Organisation begreift. In dieser Arbeit wird mittels qualitativer Experteninterviews mit PR-Verantwortlichen in Organisationen die Relevanz dieser theoretischen Perspektive untersucht sowie Faktoren identifiziert, die ihre Anwendung beeinflussen.
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