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Breakthrough Advertising in Kapseln: Die Geheimnisse der Copywriting-Legende Eugene M. Schwartz
Paperback
Series: In Kapseln
Publisher: Independently Published
Published: Feb 7 2024
Pages: 70
Weight: 0.17
Height: 0.15 Width: 5.00 Depth: 8.00
Language: German
Diese Zusammenfassung von Breakthrough Advertising wurde sorgfältig für zwei Arten von Lesern kuratiert: erfahrene Copywriter, die ein praktisches Nachschlagewerk benötigen, und diejenigen, die die grundlegenden Ideen von Eugene Schwartz entdecken möchten, ohne die anfängliche Investition eingehen zu müssen.
Für professionelle Copywriter bietet diese Zusammenfassung ein handliches und strapazierfähiges Handbuch, das täglich konsultiert werden kann, um so das wertvolle Originalbuch in perfektem Zustand zu halten. Ob es darum geht, sich an ein bestimmtes Prinzip zu erinnern oder schnell während eines Meetings auf einen spezifischen Punkt zu verweisen, diese Zusammenfassung ist das perfekte Werkzeug, um die grundlegenden Lektionen von Schwartz stets griffbereit zu haben.
Für Neulinge im Copywriting oder diejenigen, die einfach nur neugierig sind, die Weisheiten von Schwartz zu entdecken, bietet diese Zusammenfassung eine zugängliche Möglichkeit, in seine revolutionären Ideen einzutauchen. Trotz der Seltenheit und der hohen Kosten des Originals glauben wir, dass seine Einsichten zu wertvoll sind, um sie einem eingeschränkten Publikum vorzubehalten. Diese Zusammenfassung ist daher darauf ausgerichtet, den Zugang zu Schwartz' Genialität zu demokratisieren und zu zeigen, wie seine Theorien, mehr als sechzig Jahre nach ihrer Veröffentlichung, weiterhin aktuell und mächtig sind.
Unser Ziel ist es nicht, das Originalbuch von Eugene Schwartz zu ersetzen, sondern vielmehr seine Verbreitung und Verständnis zu fördern. Wir hoffen, dass diese Zusammenfassung als Sprungbrett für diejenigen dienen kann, die sein Werk weiter erforschen möchten, und zeigen, dass Breakthrough Advertising ein zeitloser Klassiker ist, den jeder Copywriter kennen sollte.
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