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Alle, Nicht Jeder: Einführung in Die Methoden Der Demoskopie
Paperback
Business GeneralGeneral SociologyGeography
ISBN13: 9783540225003
Publisher: Springer Nature
Published: Sep 17 2004
Pages: 660
Weight: 1.43
Height: 1.34 Width: 5.00 Depth: 8.00
Language: German
Das Buch beschreibt leicht verständlich, wie eine Repräsentativumfrage entsteht. Schritt für Schritt wird anhand von echten Beispielen aus der Praxis erläutert, welche Logik hinter den Umfragen steckt, wie die Befragten ausgewählt werden, wie man die richtigen Fragen stellt und die Ergebnisse auswertet. Das Buch zeigt, wie die angeblichen Geheimrezepte der Demoskopen funktionieren und wie man gute, verlässliche Umfragen von schlechten unterscheiden kann.
Es ist keinesfalls übertrieben zu behaupten, dass dieses Buch ein absolutes Muss für jeden ist, der sich mit der empirischen Umfrageforschung bestätigt.
Praxis der Umfrageforschung
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