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Fundraising for Boards: A Guide
Paperback
Series: Fundraising Guides for University Leaders, Book 3
ISBN13: 9781948658058
Publisher: Lightning Source Inc
Published: Dec 1 2014
Pages: 138
Weight: 0.32
Height: 0.30 Width: 5.00 Depth: 8.00
Language: English
Alumni engagement and giving is a clear sign of an institution's continued relevance, making the institution's relationship with alumni a key priority for the board.
Yet the greatest barriers to higher levels of fundraising success can rarely be isolated in the advancement operation. They include:
- The lack of strategic adaptability
- The inability to listen to constituents
- Failure to realize that more students, alumni, and family are concluding that the value provided was equal to or less than the cost of the degree
- Over-emphasis on short-term fundraising results at the expense of long-term constituency building and prospect pipeline development
- Naivete around how private support is secured and sustained
PRAISE FOR JIM LANGLEY'S APPROACH
Insightful, inspirational, validating. - Stephen Highsmith, Vice President of Institutional Advancement, Cabrini University
Jim provides not just anecdotes but real world experiences backed up by data and analysis. - Jen Raxter, Vice President of Advancement, Franklin Pierce University
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