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Fundraising Principles for Faculty and Academic Leaders
Hardcover
Series: Philanthropy and Education
Business GeneralGeneral Education
ISBN13: 9783030664282
Publisher: Palgrave Macmillan
Published: Apr 21 2021
Pages: 250
Weight: 1.05
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors' giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book's many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.
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