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Utilisation et potentiel de la radio pour le développement en Éthiopie
Paperback
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ISBN10: 620765983X
ISBN13: 9786207659838
Publisher: Editions Notre Savoir
Published: Jun 15 2024
Pages: 332
Weight: 1.07
Height: 0.74 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786207659838
Publisher: Editions Notre Savoir
Published: Jun 15 2024
Pages: 332
Weight: 1.07
Height: 0.74 Width: 6.00 Depth: 9.00
Language: French
L'utilisation de la radio pour le développement social doit tenir compte d'au moins cinq questions fondamentales: Premièrement, l'utilisation de la radio pour le développement montre qu'elle a été principalement dominée par l'approche traditionnelle linéaire et descendante. Deuxièmement, les radiodiffuseurs négligent ou excluent souvent les réalités culturelles, traditionnelles et sociales de leur public (Moemeka, 1994). Le chercheur parle de modèle d'exclusion... Troisièmement, bien que la radio soit considérée comme le média de masse le plus approprié pour le développement, elle est couramment utilisée comme outil de propagande pour manipuler l'opinion publique... Quatrièmement, bien que la radiodiffusion soit censée informer et éduquer le public de masse, majoritairement rural, elle est souvent dominée par l'élite intellectuelle. Enfin, la pénurie de récepteurs radio au niveau des ménages constitue l'autre défi majeur lorsque la radiodiffusion est utilisée comme moyen de développement, en particulier lorsque la majorité des principaux publics cibles sont les pauvres...
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