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Uso e potenziale della radio per lo sviluppo in Etiopia
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ISBN10: 6207659821
ISBN13: 9786207659821
Publisher: Edizioni Sapienza
Published: Jun 15 2024
Pages: 316
Weight: 1.02
Height: 0.71 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786207659821
Publisher: Edizioni Sapienza
Published: Jun 15 2024
Pages: 316
Weight: 1.02
Height: 0.71 Width: 6.00 Depth: 9.00
Language: Italian
Per utilizzare la radio per lo sviluppo sociale, ci sono almeno cinque questioni fondamentali che devono essere attentamente considerate: In primo luogo, l'uso della radio per lo sviluppo dimostra che è stato principalmente dominato dal tradizionale approccio lineare e dall'alto verso il basso. In secondo luogo, le emittenti radiofoniche spesso trascurano o escludono le realtà culturali, tradizionali e sociali del loro pubblico (Moemeka, 1994). In terzo luogo, sebbene si sostenga che la radio sia il mezzo di comunicazione di massa più appropriato da utilizzare come strumento di sviluppo, essa viene comunemente usata come strumento di propaganda per manipolare l'opinione pubblica... In quarto luogo, sebbene ci si aspetti che le trasmissioni radiofoniche informino ed educhino il pubblico di massa, dove la maggioranza è costituita da rurali, esse sono spesso dominate dall'élite intellettuale. Infine, ma non meno importante, la scarsità di ricevitori radiofonici a livello domestico è anche l'altra sfida più seria quando la radiodiffusione viene impiegata come strumento di sviluppo, soprattutto quando la maggior parte dei destinatari principali sono i poveri...
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