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Les paratextes dans la communication de masse
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ISBN10: 6208720826
ISBN13: 9786208720827
Publisher: Editions Notre Savoir
Published: Mar 9 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208720827
Publisher: Editions Notre Savoir
Published: Mar 9 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
Le récepteur veut tout comprendre en trois minutes, écrivait Ryszard Kapuściński. Le livre que vous tenez entre les mains renforce cette idée. Son sujet est constitué de diverses acquisitions textuelles, devenues claires et reconnaissables dans la culture médiatique moderne. L'ouvrage traite de textes d'accompagnement qui présentent et recommandent les textes appropriés. La tâche des premiers est de conduire le lecteur, l'auditeur, le spectateur et le navigateur vers les seconds. Le livre traite des stratégies d'autopromotion: des pistes, des avant-premières et des accroches. Il est destiné aux spécialistes de la communication, aux génologues, aux spécialistes des médias et aux étudiants en sciences humaines.
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