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Paratextos na comunicação dos meios de comunicação social
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ISBN10: 6208720842
ISBN13: 9786208720841
Publisher: Edicoes Nosso Conhecimento
Published: Mar 9 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208720841
Publisher: Edicoes Nosso Conhecimento
Published: Mar 9 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
O recetor quer obter todo o romance em três minutos - como escreveu Ryszard Kapuściński. O livro que tem nas suas mãos reforça esta ideia. O seu tema é constituÃdo por várias aquisições textuais, que se tornaram claras e reconhecÃveis na cultura mediática moderna. A obra trata de textos de acompanhamento que apresentam e recomendam os textos adequados. A tarefa dos primeiros é conduzir o leitor, o ouvinte, o espetador e o navegador aos segundos. O livro trata de estratégias de auto-promoção: de leads, previews e teasers. Destina-se a especialistas em comunicação, genólogos, especialistas em media e estudantes de humanidades.
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