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Jobs To Be Done: Innover pour conquérir et fidéliser tous vos clients
Paperback
Publisher: Independently Published
Published: Mar 14 2023
Pages: 74
Weight: 0.24
Height: 0.15 Width: 6.00 Depth: 9.00
Language: French
Son objet est de présenter aussi succinctement et concrètement que possible une méthode utilisée par les professionnels du design d'expérience que nous avons acculturé avec succès dans le marketing, la vente ainsi que dans le champ de la prise de décision. Nous constatons que de nombreux décideurs sont confrontés à la peur de prendre un risque, et donc à l'innovation, ce qui entraîne des initiatives mortes nées ou une croissance stagnante, voire un déclin plus ou moins rapide. Nous avons donc cherché une méthode qui permette de réduire le stress de la prise de décisions stratégiques et d'augmenter votre capacité d'anticipation. Si vous vous posez des questions sur vos offres, ce livre vous apportera les questions et le processus à suivre pour trouver des réponses intéressantes.
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